Offline Friendly Guide

How to Offer Services Without Requiring a Smartphone

This guide helps businesses, institutions, government services, and anyone offering a service ensure accessibility for all—regardless of whether someone owns or uses a smartphone.

1. Offer a Non-Digital Alternative

• Always provide a paper menu, printed schedule, or in-person check-in option.
• If you use QR codes, post the content visibly nearby or offer a physical version.

2. Avoid App-Only Requirements

• Never make it mandatory to download an app to access your service, benefit, or program.
• Offer phone numbers, email signups, or human-staffed alternatives instead.

3. Use Universal Communication Tools

• Use email, phone, or printed materials as primary communication tools.
• Avoid exclusive use of push notifications, app alerts, or social media DMs.

4. Design with Inclusion in Mind

• Consider seniors, children, and people opting out of smartphones for mental health or philosophical reasons.
• Think of smartphone-free access as a basic accommodation.

5. Train Staff on Offline Access Options

• Make sure your team knows how to help people who don’t use smartphones.
• Provide clear signage or scripts for offering offline alternatives.

6. Support Physical Payment and Access

• Accept cash and physical credit cards.
• Issue printed tickets, receipts, or loyalty cards when possible.

7. Include Offline Users in Benefits

• Ensure discounts, rewards, and communications are available by email, printed coupons, or phone.
• Don’t make people miss out just because they don’t use an app.